Design Principles Research: Subject Positive/Negative Space

Designer: Mark Stutzman Vol. 33 Fall 2011 Workbook Illustration Pg. 152

This composition uses positive and negative space effectively. The red molded face and tendril-like red lettering contrast nicely against the flat black background to create positive shapes. The face (or mask) floats in the negative space, while a woman is reclined on the side of the face. Her shadow creates another negative space. The light reflected off the images and type add dimension and distinguish the images from the background.

Design Principles Research: Subject Unity (Second try, with a better image.)

Ad by VSA Partners, Chicago, Lürzer's Archive February 2017, Pg. 37

I think that this ad shows unity in the color scheme and in the similarity of the models in the ad. The women are even dressed similarly to one another. Their dresses are pastel and so is the background in the photo. The product and the logo are not in pastel colors, but are united in bold colors.

Design Principles Research: Depth

Design by Curtis Baigent, Issue 201 Computer Arts, June 2012 Pg. 55

Depth - This image captures depth by using size variation. The diminishing size of the mountains in the distance are an example of this. The man is also more defined than the images in the distance, and the colors in the background are more subdued than the colors used in the foreground.

Design Principles Research: Rhythm

Biedronka Soups, Ad Agency: Duda Polska, Warsaw

This ad displays visual rhythm in the repetition of shapes. Repeating shapes of food make up each repeating concentric ring. I like this because the product or focal point is in the middle and the fresh ingredients move outward to illustrate what is in the product in an interesting way.